The Story of Emmett Eiland’s Rug Company

Emmett Eiland and his brother Murray founded the Oriental Rug Company in 1969 in Berkeley, California. From the beginning, the Eilands made buying and research trips to Afghanistan, Iran, Turkey, the Caucasus, Armenia, Nepal, India, Pakistan, Uzbekistan and elsewhere. Through newsletters, books, exhibitions, seminars, films and public talks, the Eilands helped create the fertile oriental rug scene in the San Francisco Bay Area.

Today, Emmett is the proprietor of the oldest fully active rug store in Northern California, located in a spacious 5500 sq. ft. showroom in Berkeley. He is a pioneer in the natural dye movement and a groundbreaker in bringing the finest oriental rugs to online buyers.

Emmett’s rug book, Oriental Rugs Today, is now in its second edition, and continues to be the authoritative text on new oriental rugs made with traditional techniques.

In 2005, the San Francisco Chronicle wrote a glowing review of Emmett’s Oriental Rug Shop.

Why it’s safe to do business with us

Our store enjoys an excellent reputation in the Oriental rug industry. We’re listed as a rare honest rug dealer on the Oriental Rug Notes website and in Joyce Ware’s excellent book, The Official Oriental Rug Price Guide.

If you are not satisfied with your purchase for any reason, return the rug within two weeks and we’ll refund your money in full.

The Team

Emmett Eiland is proud of his team. Lew Wheeler has been with the Oriental Rug Company for nearly thirty years, and manager Richard Pratt for twenty years. Both are among the nation’s most respected rug experts. Sylvette Orlianges heads the financial side of the company and has been crucial to the business for around 25 years. Dave handles the website and internet marketing. Blair Reese handles shipping and receiving and has been a steady hand for 15 years. Darius keeps the place looking spotless and as a history buff will regale you with stories of the fallen empires of the East. Andrew Cottingham, our newest employee handles photography and graphic design. As a graduate of film school, Andrew can be found at the shop until the wee hours of the night shooting scenes for his next project.

Emmett Eiland's Team